How to Write A Super-Duper Upwork Proposal
Tips to help you stand out from the crowd
Freelancing can be a tough gig. The competition for jobs is immense, and it can be hard to stand out from the crowd. You can be the best writer/programmer/video editor the world has ever seen, but if you’re writing shoddy proposals to clients then it won’t make the slightest bit of difference.
But have no fear. I’m here to share with you my tried and tested tips for writing an Upwork proposal that clients will want to respond to. Let’s get started.
1) Personalise, then personalise some more
Your job proposal is your only chance to make a good first impression, and you have a limited window to grab their attention. It’s no different from applying to a regular job, just as you wouldn’t send off ten copies of the same cover letter to ten different companies, no two proposals you send on Upwork should be the same.
Why?
Because clients can tell. They receive hundreds of proposals, and I’d wager a lot of them make no reference to the actual job that’s being advertised. I apply for jobs all the time in which the client says something along the lines of: “Please write ‘Taco Tuesday’ in your proposal so I know that you have read it.”
