I second Branwen Rhiannon Drew, this article reeks of intellectual snobbery and bullshit.
“My form is writing is better than yours, you’re not a real writer” is not the attitude we should be encouraging.
Is content writing as much fun as creative writing? To you, maybe not but I’m sure there are writers out there who live for it.
Just because you think you’re better than those who you deemed to be 'not real writers’, doesn’t give you the right to shit all over those who take pride in what they do.
I’m actually shocked that The Startup published this garbage.