I think a lot of us have a tendency to forget the medium (pun not intended) through which our work is being read.

Most content is now viewed on a mobile device, but have you formatted your story to make it visually appealing to readers?

It's ironic, but readers don't want to read lots of words. We skim read. This is why it's important to try to avoid writing in huge blocks of text, they'll turn readers off faster than a cold shower!

Readers don't owe us anything, the onus is on us to stay make them stay right until the bitter end.

Looking forward to your next!

J